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Forecasting the Popular Halloween Costume Themes for 2024

Find the Best On-trend Suggestions for Your Kids.

By Kate Finlay Zimmerman, Publisher, Macaroni KID Pasadena October 10, 2024
When considering a Halloween Costume, some of the most important things to think about are comfort and safety.  But let’s face it, kid’s care more about who’s cool or what their current favorite character is.  So, let’s take a look at what’s trending:

As of now, the highest-grossing kids' movies of the year are: 
  • Inside Out 2
  • Kung Fu Panda 4
  • Despicable Me 4
  • The Garfield Movie
  • Mufasa: The Lion King
General Pop Culture Trends in 2024:
  • Sustainability        
  • Personalization / Customized Content
  • Nostalgia, especially for the 1990’s
  • Technology        
  • Diverse Representation
  • Social Media & AI
  • Celebrities        
  • Movies, including classic films and going to the theatre
  • Eerie enchantment & mystical images
  • Asian culture, such as K-pop, Anime & Asian inspired influences
  • Use of recycled materials
The top-rated Kids’ TV Shows are:
  • Bluey 
  • The Loud House 
  • SpongeBob SquarePants 
  • Miraculous: Tales of Ladybug & Cat Noir 
  • The Owl House 
  • Steven Universe
The Top-Rated Kid’s Video Games:
  • Minecraft / Minecraft Realms
  • Animal Crossing: New Horizons
  • Super Mario Odyssey
  • Lego Games
  • Art of Rally
  • Dreams
  • Fortnite
  • Overcooked 2
Top Halloween Costumes of 2023: 
  • Barbie
  • Spider-Man
  • Wednesday Addams
  • Princess
  • Witch
  • Fairy
  • Dinosaur
  • Cowboy
  • Ken (from Barbie)
  • Bluey 
  • Harry Potter & Hermione 


Currently Trending & Top Selling Halloween Costumes for Kids so far in 2024:

Classic
  • Butterfly
  • Skeleton
  • Firefighter
  • Police Officer
  • Hot Dog
  • Dorothy
  • Pebbles & Bam-Bam
  • Pikachu
  • Taco
  • Witch

Movies
  • Barbie
  • Beetlejuice
  • Deadpool
  • Harley Quinn
  • Spiderman
  • Inside Out's Anger
  • Inside Out's Anxiety
  • Descendants’ Chloe 
  • Descendants’ Red
  • Ariel
  • Little Mermaid’s   Ursula
  • Elsa
  • Glinda
  • Moana
  • Harry Potter
  • Minions
  • Captain America
  • Star Lord

TV Series
  • Wednesday Addams
  • Bluey
  • Mrs. Marvel
  • Mandalorian
  • TMNT
  • Elmo

Comic Books
  • Batman
  • She-Hulk
  • Moon Knight

Video Games
  • Mario
  • Fortnight Drift
  • Halo Master Chief
  • Blue Beetle

Miscellaneous
  • Light-up masks
  • Light-Up Accessories









Given these trends, below are my picks for the most popular Kids’ Halloween Costumes of the year. To clarify, these are the costumes that Gemini (Google’s new AI feature) and I expect to be the most popular kid’s costumes of the year.

Classic Characters / Pop Culture
  • Princess
  • Cowboy
  • Skeleton
  • Firefighter 
  • Werewolf 
  • Robot
  • Rainbow & Cloud
  • Cat  / Kitty
  • Dog / Puppy
  • Panda
  • Fox
  • Dinosaur
  • Pizza
  • Taco
  • Banana
Movies & TV Shows: 
  • Wednesday Addams 
  • Barbie, Ken, and alternate Barbies
  • Bluey
  • Steven Universe, Garnet, Pearl or Rebecca Sugar
  • Inside Out Emotions
  • Minions
  • Lincoln Loud and his friend Clyde 
  • Sponge Bob Square Pants and his friend Patrick
  • Marinette/ Ladybug &  Adrien / Cat Noir
  • The Owl House’s Luz Noceda, Raine Whispers, Eda Clawthorne or Amity Blight
  • Po the Panda and his Kung Fu friends
  • Other Princesses such as Elsa, Cinderella, Belle, Tinkerbelle, Moana or Raya 

Comic Books:
  • Ironman
  • Deadpool (maybe with Dogpool)
  • Harley Quinn
  • Spiderman & Miles Morales
  • Batman
  • She-Hulk
  • Moon Knight
  • Wonder Woman
  • Groot

Video Game Characters: 
  • Super Mario Bros’ Mario, Luigi, Peach, Bowser or Toad
  • Pac-Man
  • Sonic the Hedgehog
  • Minecraft Characters like Steve, Alex, Jesse, and the Creepers
  • Fortnite Characters   like Jones, Midas, Dr. Slone, Foundation, Visitor, or Meowscles

Music Artists:
  • Taylor Swift (Maybe paired up with Travis Kelce)
  • Ariana  Grande (the IRL pop star or the Fortnite version)
  • Olivia Rodrigo 
  • The Weeknd
  • Kidz Bop Kids
  • Other Country Music Artists

Retro Pop Culture:
  • Spice Girls
  • Fresh Prince
  • Garfield
  • Pikachu and Ash
  • Power Puff Girls
  • the Friends’ Friends
  • Toy Story’s Woody,   Jesse & Buzz
  • Beanie Babies 

Light-Up Costumes and Homemade costumes from recycled or sustainable materials will also be on-trend this year.

Pick a category or two from the list above and find some age-appropriate suggestions for your kids.  They’ll be among the most popularly costumed kids in the neighborhood.  Maybe they’ll even be impressed with your suggestions!